How to choose perfume? Traditional way
Have you ever tried to pick up the spirits, so much so that they approached you? How’s it going?”
The abundance of perfume products in our stores, salons, on trays and counters of all types is staggering. With an involuntary nostalgia, I remember the Soviet years when there were perfumes “Red Moscow”, “Red poppy”, “Dzintars” and maybe a couple of other names. Colognes also calmed the imagination with their non-variety – “Triple”, “Chypre”, “Carnation” and the like.
Choose a smell (and do not limit yourself to anything) and use it for the rest of your life, thank God, standardization worked in Soviet times: the smell created in the long post-war years did not change until perestroika. In those days, articles about scientific and technological progress were read with emotion in the magazine “Science and life” — so what if the news was a few decades old, in our country and this has never been seen…
Now we have a “market” era. In other words, in relation to the situation-everyone “expresses himself” as he can. The assortment in retail outlets does not lend itself to counting, to the point that there are dozens of variants of perfumes with the same name. How could you ever assume that, for example, the fifth “overcoat” is French, Dutch, Polish, and so on… it Turns out, it happens. The sophisticated — and even the average person-can easily sense the difference between them. Another thing is that he, the consumer, will like it-the original, an outright fake, spilled in a doorway, or a licensed copy.
By the way, the trends of the European Union in the perfume industry do not please fragrance lovers. Very soon (if this has not already happened), odors that contain “allergenic” components will be banned, and they will be replaced with synthetics with the appropriate result. Fortunately, our country is not yet part of this dubious company. The way out of this situation is quite simple — we will buy “versions” of perfumes intended for consumption outside the European Union. For example, many Asian countries like natural, original versions of perfumes — and they pay very well. This means that all is not lost, “real” perfumes will be produced, despite the intrigues.
Every year, several dozen or even hundreds of items of real high — quality perfumes appear on the market. We are not talking about” bedbugs ” sold in cheap supermarkets.
Despite the great efforts of master perfumers, the cost of money, time and effort, not every fragrance will remain on the market for a long time, only a few will live more than two or three years, and only selected masterpieces will gain popular recognition (for example, the fifth “Chanel”, “Fiji”, “Opium” and so on).
Most consumers are subject to certain stereotypes in the choice of perfumes. One of the most common is “the best perfumes are made in France”. In other words, it is enough to write “made in France” on the bottle, and success is guaranteed for the layman.
Indeed, the world center of perfume culture is France. Here are created and created cult scents that have been fragrant for generations.
But the production of perfumes in France is not the most mass — produced in the world. After the development of the fragrance (if, of course, everything turned out as it should and the smell went into “production”), the developer company operates it for some time-usually a couple of seasons, after which it either sells a license to someone, or begins serial circulation with the help of subsidiary manufacturing companies.
And don’t be indignant! Isn’t that what manufacturers of consumer electronics, cars, cell phones, and so on do? Judge for yourself, if the developer will be engaged in mass production — Yes, he will have no time, no effort, no desire for anything else! As it is, the “cream” of the new name is removed, and let someone else take care of the satisfaction of the public. The developer will receive royalties and create new masterpieces. Division of labor, you know…
There are workshops that produce perfumes in Europe, the middle East, and Egypt. However, as experts themselves admit, the further away from France the production is located, the worse the quality. So, the main mass of “French” perfumes sold here is exactly this (I repeat, we do not consider liquids of unclear origin, which are not perfumes at all, but rather are referred to bedbugs or, perhaps, to chemical weapons…). Find original products made in France (even if not by the developer, but just in France), in England, even in the United States, it is possible only in large, fashionable and expensive stores and boutiques.
Another stereotype is advertising. The impact of advertising on the minds of the population is a separate and very big topic, so let’s stop, as they once said, “briefly”.
It is obvious that it is impossible to convey the smell both in print and on TV — especially on the radio. They advertise a style or character as the ad Creator understood it, such as a manufacturer or developer. Advertising recommends an image that someone has decided to associate with these spirits. It is not clear? Yes, much clearer. Remember the video-the diva strides through a Suite of rooms, undressing on the move and, in the end, remaining completely naked. Or a famous deodorant — in the video, the guy who used it becomes so seductive that it turns into a chocolate bar, and unscrupulous fans bite off pieces of it…
Advertising often has very little to do with the actual product. Regarding one fashionable youth drink, it was noted: a unique advertising campaign made it possible to make cheap, in fact, swill one of the most popular brands in its category.
In the world of advertising — as in many other areas — money dominates. The most beautiful, clear (Intrusive) advertising is not for the product that is the best, but for the one that was paid the most for. Moreover, I noticed an anti-trend: the trashier the product, the more Intrusive and aggressive its advertising.
Conclusion: choosing products only based on advertising, especially products such as perfumes — is a completely unreliable enterprise, if, of course, you want to choose perfumes, and not a beautiful bottle or color box.
The next way is to choose according to the” descriptions ” of the spirits. You have met such things, and in any women’s magazine there is: “You were born in the carrot plot? Then your stone is a cobblestone, your color is gray-brown-crimson, and your smell is swampy or musty.”
Read such (as correctly: articles, notes? The devil knows!) recordings are interesting, rarely funny, and you will never get any use out of them. Real astrologers, for example, know that dividing people into twelve groups and offering each group a “horoscope for the day” is a complete profanation and quackery, in fact, everything is much, much more complicated. Keep in mind that real astrologers do not appear on TV and do not publish forecasts in Newspapers.
In the same way — “this fragrance is intended for energetic and active natures”. Look, I’m sure even Manilov considered himself a business man. Or – ” the smell of a charming, desirable woman.” Are you familiar with a woman who considers herself UN-charming and UN-desirable? And even to publicly admit it? Don’t make me laugh.
Some distribution companies offer “descriptions” of perfumes as an additional service. In this case, you get a description of the image that, in the opinion of the compiler, should fit these spirits. As a rule, this image is obtained from the author’s own impressions of the flavor or from the words of the taster. In other words, all this is just a subjective opinion of some person, even if he considers himself a specialist, and this opinion may not coincide with yours at all. The use of such descriptions is not much more than from “astrological” recommendations, except for your comfort: you chose the “aroma of an energetic businesswoman” — and what if you have been a housewife for a quarter of a century? You will declare somewhere at a party that these are the spirits-and it is pleasant to the soul, and, again, to support the conversation…
Sometimes you can find recommendations-read the composition of perfumes, and already from the list of components to draw a conclusion. I wonder what you will say about the taste, consistency and appearance of the dish, knowing that it includes flour, eggs, milk and butter? Pancakes? Pancakes? The pies? According to such recommendations, it’s all the same… and, admit it, do you know what ylang-ylang smells like? And in combination with musk and wood moss?