Creed: Royal luxury and nobility in every note
When creating your own brand, could James Henry creed even for a second assume that his brainchild will become infinitely popular and will be recognized among the most successful and influential personalities?
Initially it was a small tailoring Studio in London, and only many years later the house of Creed became famous throughout the world as a manufacturer of incredible high-quality perfumes for the European nobility. It is believed that among the brand’s clients were Nicholas II, the Austrian Empress Sissi, the Spanish Queen Christina, and the French Empress Eugenie, with whose support the brand settled in Paris in 1854.
Exclusive perfumes for the British Royal family
For many years, Creed has been a proud Royal brand. Releasing fragrance after fragrance, he became popular among the aristocracy, and soon was appointed one of the official suppliers of perfumes for the Royal court.
• In 1845, by special order, the brand created the fragrance “Fleurs de Bulgarie” (Flowers of Bulgaria), dedicated to Queen Victoria.
• An equally iconic fragrance in the history of the brand was “Royal Water” (Royal water) released in 1997, released in memory of Princess Diana.
A sensual fragrance for a famous bride
In 1956, grace Kelly received a special gift from her future husband – a bottle of Fleurissimo perfume. This fragrance was created by the house of creed specifically for the wedding of the Hollywood actress and the heir to the throne of Monaco, Prince Rainier, but it still causes no less delight among true connoisseurs of the perfume brand. In addition to grace Kelly herself, he was also loved by Jacqueline Kennedy, Cindy Crawford, Madonna, and even rumored to be Elizabeth II herself.
A real breakthrough in the field of men’s perfumes
Aventus for its 250th anniversary, the brand Creed has released an incredible perfume called “Aventus”, which has not given up its position for ten years. It became a real symbol of masculinity, determination and strength of spirit, won the hearts of millions and was loved by many famous personalities. It is” Aventus ” that David Beckham most often chooses as a fragrant accessory to his outfits.
Management of the Creed company has been passed from father to son since 1760. Today, the tradition of the House continues the representative of the sixth generation of perfumers, Oliver creed, and helps him in this son Erwin, mainly responsible for the design of bottles and effective promotion of the brand. In an interview, Erwin once again noted that Creed is a long-standing tradition, not a pursuit of fashion. Based on this, we can conclude that the composition of this brand is a sign of style, good taste and the ability to keep apart from the replicated trends. By giving preference to them, you focus on your own personality and get the opportunity to turn every appearance into an unforgettable holiday.