Today, you can hear more and more about selective spirits, but their history has a centuries-old tradition. The fact is that perfume has long been intended for the elite of society. Its high price did not allow ordinary citizens to use expensive perfumes, which required processing tons of raw materials.
When did selective perfumes appear?
In the middle of the last century, the perfume industry began to reduce the cost of aromatic products by all means, making it massively available. To do this, it was necessary to replace natural products with chemical analogues, which significantly affected the quality of perfumes, colognes and eau de toilette.
Well-known brands began to actively advertise their products to increase sales, which inflated the prices spent on promoting the brand.
So, there was a mass introduction of a large number of branded perfumes into retail chains, which were inferior in quality.
Advantages of selective perfumes
Meanwhile, niche or selective perfumes, such as Ex Nihilo or Jean Paul Gaultier, are produced in small editions. Only natural raw materials are used for manufacturing, and sometimes exotic ones. For example, to create orange notes in the perfume of niche perfumes, experts prefer to use the oil of orange trees growing in Thailand.
It is clear that to create such spirits, a lot of money is spent on purchasing raw materials, transporting them, and ensuring the correct storage conditions. However, the high cost of selective perfumes is largely due to the fact that each fragrance is created with a subtle selection of notes and their unique combination. In addition, the selective perfume has a more stable aroma, which manifests itself some time after application.
Features of perfumes for favorites
Only those who value their own individuality, appreciate unique flavors, want to stand out from the General mass prefer to buy a niche perfume. At the same time, it pays money for the smell, and does not pay for the manufacturer’s advertising investments.
Today, it is difficult to buy selective perfumes in an ordinary perfume store or even a brand store. There are only 250 outlets around the world that sell niche perfumes, the high price of which is justified by a great aroma, a subtle combination of shades, and a memorable train.
From Luxury perfumes selective radically differs in its unique aroma, which may even seem somewhat strange to unsophisticated consumers.