How do I set up an online perfume store? Business features
Among the numerous Internet trading platforms, online perfume stores stand a little apart, since we are talking about a specific product — the aroma of perfumes and colognes, which can…

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How do I set up an online perfume store? Business features
Among the numerous Internet trading platforms, online perfume stores stand a little apart, since we are talking about a specific product — the aroma of perfumes and colognes, which can…

Continue reading →

How to choose your perfume?
Perfume, whether perfume or eau de toilette, is the greatest invention of mankind. What can repel or arouse desire, delight or shock, make a ride in an Elevator a torture…

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How to choose perfume? Once again about common errors

We continue to consider the most common mistakes that are made when choosing and using perfumes.

Not all that gold
How can you evaluate the perfume that you are going to buy? According to a variety of parameters, first of all — in appearance.

The packaging will always be carefully designed, regardless of whether it is the author’s work in the “branded” store, or the own development of the “network” company. The inscriptions are printed clearly, legibly, evenly, without grammatical errors (here you will have to learn foreign languages…). For example, in French, the word “perfume” is written like this: parfum, but in no case parfume. And in English, perfume, but again not parfume. Be careful!

If the package has the “magic” words “London-Paris-New York” (or something like that)-feel free to pass by, it’s bullshit.

The composition of the perfume product will be printed clearly and legibly. There will always be a “Made in” label (indicating the country where the product was made). If the perfume is made for sale in Russia — so the packaging should be written in Russian-the composition, manufacturer, necessarily the ONE or GOST.

Remember, there will be no stickers on the packaging of “real” perfumes! Not on the box, not on the bottle! All labels are printed, including on glass bottles. By the way, the serial number is usually printed on the bottom of the bottle. Now, this number should be printed, not pasted. The only exception is the “flavor number” when the number line is distributed by” network ” companies. In this case, if the perfume is sold anonymously, called, let’s say, not “Opium”, but simply “# 13″, this very” # 13 ” may look like a plastic, in any case not a paper sticker on the bottom.

Inside the box should be additional cartons to protect the bottle from excessive shaking. Generally speaking, the box, like the bottle, should look high-quality and solid. You have already learned to distinguish Chinese cheap goods from “real” things, haven’t you? How do you do this? Yes, God knows, just cheap immediately see…

By the way, the box is usually Packed in cellophane-the wrapper should be neat, not bulge, not swell with bubbles, without glue drips. But keep in mind that some very solid and expensive brands do not initially wrap in cellophane, so the wrapper is not always an indicator of quality.

If the seller allows you to examine the bottle (and if you do not allow it, pass by), pay attention to how tightly and “clearly” it closes, how effortlessly it opens. Does the cap fall off by itself? Have the labels on the bottle been erased? Did the gilt come off the cap? Are there any cracks?

Look at the bottle at the lumen — the glass should be uniform, without bubbles, without darkening, and so on. Shake the bottle — remember how in Soviet times they chose drinks in the store? They shook the bottle upside down and looked to see if anything was floating inside. Here and here-be careful whether there are any hairs, flakes or similar filth in the fragrant liquid. If you have it, give it back and go to another store.

Finally you decided to try perfume (if you are not allowed to try it, go to another store). You know, to sniff caps from the bubbles is useless. Scented on last New year’s eve, worn-out paper strips won’t do you any good either. I wrote about perfume tasting quite recently — re-read how to try perfume. Reread it? So do it, don’t fall for the sullen face of a tired salesman, the grumbling of a hungry companion, or the screeching of children pulling you to the next window with computer disks. Have respect for yourself, and then you will be respected by others!

Everything has its time and place
This is a matter of style. The fact is that there are scents that were originally intended for certain age groups, for example-candy-sweet children’s “perfume”, fruit and flower scents of youth, aldehyde scents for older age. Do not confuse and use “not your” smell, they will not understand…

It is also necessary to take into account the “gender” of the smell. Emancipation is emancipation, but the smells of leather and tobacco do not suit young girls, and a man who exudes fruit and sweet Oriental scents in our culture is not perceived as a man.

If you like to save money and are used to sharing toilet water for two with your spouse, think about the possibility of choosing a perfume category “unisex”. Unisex-a term that denotes a thing without a pronounced gender identity. In perfumery, this is the name of perfume products that can be used with equal success by both women and men.

Unisex is not such a rare thing, and in our culture, this is quite common. Have you ever worn t-shirts? Yeah, you still wear it? And jeans — classic, without glamorous newfangled bells and whistles? And sneakers? This list can be continued with some effort, but I think the point is clear. Now in many areas of life, things are used that are equally suitable for both men and women — here it is, an opportunity to save money by buying one bottle for two. Just remember that the expense will increase…

When using perfumes, you should take into account what you do. Some professions exclude perfumes, making it meaningless due to the abundance of foreign odors, for example, many rural professions. Admit it, there is no point in wasting perfume going to a poultry farm — the chickens will not appreciate it…

Some professions disapprove of perfumery, as a perfumed employee will irritate customers. For example, you should use perfume very carefully to hairdressers, dentists, children’s doctors, cooks — in General, anyone who is in close contact with people or food by their profession.

There is no need for perfumery where it will interfere with the employee himself, I mean such professions as a diver, a submariner, a pilot. Otherwise: if someone is working constantly in a close, closed and poorly ventilated space-do not give them perfume, it is better to choose something else…

The term “wear”is sometimes applied to high-quality perfumes. That is, they do not “smother” with perfume — if it is, of course, good perfume — they “put on” and “wear”it. Did you get the point? And the bottom line is that it makes sense to choose perfumes for special occasions, for home, for work, for leisure — just like you choose your wardrobe.

Think of perfume as part of your wardrobe, your costume. This will require some time for selection, but in return you will create your own style.

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