How do I set up an online perfume store? Business features
Among the numerous Internet trading platforms, online perfume stores stand a little apart, since we are talking about a specific product — the aroma of perfumes and colognes, which can not be felt without direct contact.
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Indeed, if the Givenchy perfume offered to you has never been included in your personal perfume set before, how do you know if this smell will suit you? At the same time, we are not talking about the quality of products of a well-known brand, since stores that sell fakes, if they do not declare it openly, quickly go down the drain.
If you decide to organize your own online perfume store or invest money in a similar project, you should immediately realize that the sale of perfumes, eau de toilette and colognes in remote mode has its own specifics, which will be discussed in this short article.
First of all, you should pay special attention to the descriptions of each brand of perfume or Cologne. It is the expressiveness and detail of such annotations that will determine whether the guy will be able to understand whether DKNY perfume is suitable for his girlfriend, who likes the smell of fresh citrus. It is best to attach a short list of the main characteristics and recommendations to the detailed descriptions, which would reflect the age priorities, the most suitable time of year for these perfumes, and the main and complementary flavors. This will allow the buyer to fully “feel” the perfume at a distance for making a final decision. It is not superfluous to publish high-quality photos of each perfume product, which can be enlarged without leaving the page with the description.
The next very important point is customer reviews of specific brands of perfumes purchased in this store. It is from them that an unprepared person can start, who, for example, chooses perfumes for a gift. The main task of the site administrator is not to edit even negative reviews, since the specificity of this group of products implies a wide range of tastes. In other words, a smell or shade that one customer doesn’t like can become an incentive for another to buy.
The third place in the list of criteria for a competent organization of a perfume store online is the delivery and payment system for the product, as well as the possibility of a refund. If the delivery and payment are more or less clear, then the terms of return of perfumes should focus special attention of buyers. The fact is that many manufacturers, along with the branded box, use cellophane packaging, which loses its appearance if violated. Naturally, the store can’t accept such products back, so the buyer again risks buying a “cat in a bag”. But if we go back to the above detailed descriptions, this problem in many cases ceases to be a problem, since the client already imagines the flavor, which is described in detail in the annotation. Taking into account that about 80% of perfume buyers on the Internet purchase already tested brands of perfumes or colognes, the inability to return the “opened” product is justified.
To attract customers, you need to use a variety of promotional discounts, which usually allow you to get rid of unpopular products. A separate section on the main page of the site, which presents “sales hits” — another significant plus in the piggy Bank of the perfume store marketing, which will greatly facilitate the task of men looking for gifts to their beautiful halves.